Here is a list of functions and responsibilities that could/should be done by your marketing team. This is also as a response to a statement from some people that believe, marketing is only advertising. There is some overlap and repeats to remind you of the varying audiences and distribution methods.
So here goes – feel free to e mail any activities your team do that we have missed.
Marketing Strategy plan / reporting:
Agree the marketing strategy with the overall business plan, then monitor, report and amend if necessary.
Suppliers / partners
How to articles
Corporate identity / branding (e mail signatures, business cards, compliment slips, logos)
Product / service presentations
Press online/ offline (print)
E mail marketing
Search engine directories
Trade association links / bios
LinkedIn company page
Tweet feeds & listening/ monitoring
Trade shows (How to make your trade show great)
Trade association meetings
Customer Relationship Management (CRM) database creation & maintenance:
Lead generation & nurturing
Integration & use with other marketing tools
So what do you think? Have we missed anything? Are any of these that you believe shouldn’t be done by marketing ?
If you need assistance with any of these, then please contact us on +44 (0)1296 715 288 or here