Here is a list of functions and responsibilities that could/should be done by your marketing team. This is also a response to a statement from some people that believe, “marketing is only advertising”. There is some overlap and repeats to remind you of the varying audiences and distribution methods.
So here goes – feel free to email any activities your team does that we have missed.
Marketing Strategy plan/reporting:
Agree on the marketing strategy with the overall business plan, then monitor, report, and amend if necessary.
How to articles
Corporate identity/branding (email signatures, business cards, compliment slips, logos)
Press online/ offline (print)
Search engine directories
Trade association links/bios
LinkedIn company page
Tweet feeds & listening/ monitoring
Trade shows (How to make your trade show great)
Trade association meetings
Customer Relationship Management (CRM) database creation & maintenance:
Lead generation & nurturing
Integration & use with other marketing tools
So what do you think? Have we missed anything? Are any of these that you believe shouldn’t be done by marketing?
If you need assistance with any of these, then please contact us on +44 (0)1296 715 288 or here