What does the marketing department do?

Here is a list of functions and responsibilities that could/should be done by your marketing team. This is also as a response to a statement from some people that believe, marketing is only advertising. There is some overlap and repeats to remind you of the varying audiences and distribution methods.

So here goes – feel free to e mail any activities your team do that we have missed.

Marketing Strategy plan / reporting:
Agree the marketing strategy with the overall business plan, then monitor, report and amend if necessary.

Internal communications:
Newsletters
Internal magazine
Intranet

External communications:
Customers
Suppliers
Shareholders
Suppliers / partners
Trade associations
Press/Media

Content Creation:
Articles
Case studies
Ebooks
Podcasts
Webinars
White papers
Product releases
Press releases
News
White papers
How to articles
Blogs
Brochures
Corporate identity / branding (e mail signatures, business cards, compliment slips, logos)
Product / service presentations
Videos
Price Lists

Content distribution:
Website
Press online/ offline (print)
E mail marketing
Mailings

Internet:
Forums
Directories
Search engine directories
Links
Trade association links / bios

Social Media:
YouTube
LinkedIn company page
Facebook
Tweet feeds & listening/ monitoring
Google alerts

Events:
Trade shows (How to make your trade show great)
Trade association meetings
Open days
Hospitality
Sponsorship
Attending conferences

Customer Relationship Management (CRM) database creation & maintenance:
Cleaning
Updating
Subscription acquisition
Lead generation & nurturing
Integration & use with other marketing tools

So what do you think? Have we missed anything? Are any of these that you believe shouldn’t be done by marketing ?

If you need assistance with any of these, then please contact us on +44 (0)1296 715 288 or here