What does the marketing department do?

Here is a list of functions and responsibilities that could/should be done by your marketing team. This is also as a response to a statement from some people that believe, marketing is only advertising. There is some overlap and repeats to remind you of the varying audiences and distribution methods.

So here goes – feel free to email any activities your team do that we have missed.

Marketing Strategy plan/reporting:
Agree on the marketing strategy with the overall business plan, then monitor, report and amend if necessary.

Internal communications:
Newsletters
Internal magazine
Intranet

External communications:
Customers
Suppliers
Shareholders
Suppliers/partners
Trade associations
Press/Media

Content Creation:
Articles
Case studies
Ebooks
Podcasts
Webinars
Whitepapers
Product releases
Press releases
News
How to articles
Blogs
Brochures
Corporate identity/branding (email signatures, business cards, compliment slips, logos)
Product/service presentations
Videos
Price Lists

Content distribution:
Website
Press online/ offline (print)
Email marketing
Mailings

Internet:
Forums
Directories
Search engine directories
Links
Trade association links/bios

Social Media:
YouTube
LinkedIn company page
Facebook
Tweet feeds & listening/ monitoring
Google alerts

Events:
Trade shows (How to make your trade show great)
Trade association meetings
Open days
Hospitality
Sponsorship
Attending conferences

Customer Relationship Management (CRM) database creation & maintenance:
Cleaning
Updating
Subscription acquisition
Lead generation & nurturing
Integration & use of other marketing tools

So what do you think? Have we missed anything? Are any of these that you believe shouldn’t be done by marketing?

If you need assistance with any of these, then please contact us on +44 (0)1296 715 288 or here