How to make your marketing great and effective? Or why does your marketing seem to fail?
The strategy of your business and marketing should be aligned. Your marketing should be integrated with the direction and goals of the business.
Only choose the marketing tools to use once the strategy is in place. The marketing tools should be appropriate for the results you want to achieve. Too often a marketing tool is selected on a whim or “give it a go”.
Agree on measurements to assist in understanding what success looks like. Ultimately your business probably wants sales and profit. However, to achieve this, there are many other measurements to consider how effective the marketing is being. And these measurements will reflect the different stages and the journey taken to gain the ultimate result.
Choose the correct measurements. Make sure they are realistic. (SMART) Analysis the results and adjust accordingly.
Be consistent with your marketing. Your marketing materials should be aligned with both your business and marketing strategies. The same communication messages can be used, but consider tuning them for the selected media and audience.
Make sure you are in it for the long term. Marketing can take time to realise results. Consider your measurements to analysis progress over a realistic time.
Make your marketing strong, persuasive and relevant to your target audience.
These are some of our thoughts to make great marketing. Contact us to discuss how we can make your marketing effective.